Want to get your wallet back when you lose it? Keep a baby picture in it...

A fascinating article appeared in Boing Boing in July on social research by an Edinburgh psychologist:

"Researcher Richard Wiseman and team left a load of wallets lying around with various contents, trying to see if there was a correlation between, say, baby pictures or cards indicating charitable giving and the rate at which wallets are returned. It turns out that people in Edinburgh (and maybe everyone) have a high likelihood of returning wallets with baby pictures, but are much less likely to return the wallets of charitable givers."

Read the article here.
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