"Smut" in the yellow pages: some not so subliminal advertising

This is a subliminal advertising classic .  To really discern the image, you need to look at it upside down.  Subliminal ad theorists suggest that you can somehow perceive this other image without actually consciously knowing it.

It is clearly intentional.  Flooring and a woman in a toga holding a champagne glass?  There are other examples of the same image being used for the same effect (see the matchbook, below).   The banner--"Laid by the best" also gives a bit of a clue as to the advertiser's intent.

The D.J. Flooring company does exist in England (Brighton, East Sussex), and they did run that advertisement many years ago, according to Snopes.com.

a matchbook advertising a bar in Geneva, Switzerland

---o0o---