Saturday, October 29, 2011

Handle With Care, a WPA safe driving poster from 1943

By Jack Brummet, Arts Editor

This excellent silkscreen poster was created by the Missouri W.P.A. Art Project in 1943 to promote safe driving.  I like the austere but stylized traffic signal and steering wheel, and, of course, the rocking primary colors.  It is in the collection of the Library of Congress Prints and Photographs Division Washington, D.C. and is reproduced by permission. . .because we, the people, paid for it.

click to enlarge
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3 comments:

  1. I must agree that this is a nice vintage shot of safe driving sign. It is a nice thing to know that even before, people are conscious in their actions on the road.

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  2. That vintage silkscreen poster is a good example of effective advertising: it sends a message that is clear and direct. Drivers should take seriously the implications of thoughtless and unsafe driving.

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