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Several times while visiting Montana, I have passed by (but never actually attended) the Testy Fest (motto: "I had a ball at the Testicle Festival").
I think because it is on the way to Sturgis, the festival includes a lot of public nudity, motorcycles, beer, music, and, of course, fine dining. The crowd usually consumes something like two tons of bull cojones.
The party happens at the Rock Creek Lodge, 20 miles east of Missoula along I-90.
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"Researcher Richard Wiseman and team left a load of wallets lying around with various contents, trying to see if there was a correlation between, say, baby pictures or cards indicating charitable giving and the rate at which wallets are returned. It turns out that people in Edinburgh (and maybe everyone) have a high likelihood of returning wallets with baby pictures, but are much less likely to return the wallets of charitable givers."