All This Is That: Carl's Jr., Hardee's, and Jack In The Box in dust-up over cow butt

Sunday, May 27, 2007

Carl's Jr., Hardee's, and Jack In The Box in dust-up over cow butt

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The Carl's Jr. and Hardee's fast food chains filed suit on Friday against archrival Jack In The Box and their television ads that seem to suggest Carl's Jr. and Hardee's use cow anus in their hamburgers. To read yesterday's Associated Press story click here.

CKE Restaurants Inc. sued Jack In The Box in U.S. District Court over an ad in which executives laugh hysterically at the word Angus, and another, where the chain's CEO/mascot, Jack, is asked to show on a diagram of a cow where the Angus meat comes from. "I'd rather not," Jack replies. Judge for yourself whether this was meant to be malicious. Look Carl's Jr. and Hardees. . .who the hell are you to be sniveling? It must really gall you to see Jack In The Box knock it out of the park, while your miserable franchises languish in obscurity, while no doubt serving just as fine of fare as J in the B. Here is one of the YouTube videos:

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