

click images to enlarge

Do It Now's spokespeople were not popular with the establishment either. . .folks like Grace Slick, Frank Zappa, Jimi Hendrix, John Sebastian, and others. bNot to mention the garish graphics and typography, and illustrations by people like Robert Crumb, and the cartoons of the Furry Freak Brothers. But it worked. By not peddling a lot of false information, they established credibility.

click to enlarge - this book was great, and we bought them by the case
Do It Now's attitude was basically, if it grows in the ground (e.g., marijuana, peyote, mushrooms), it's not so bad. Although their educational materials were great, this pragmatic approach was not popular, as I mentioned, with the authorities, and even with many of our supporters and even workers.
I found Do It Now on-line the other day, still doing their good work, although they've definitely moderated their stance, as well as branched out into educating people about safe sex, crystal meth, and alcohol.

Click here to hear Frank Zappa's hilarious anti-speed Public Service Announcement.
Click here to read their newsletter from 1971--it is a fascinating time-capsule.
You can visit their web site here.
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